Final art Caroline Igel. Art direction Eva Aggerborg/Katrin Gullström. Work done at BAS Brand Identity.

Final art and design Caroline Igel. Art direction Katrin Gullström. Photographer Fabian Björnstjerna. Stylist Cilla Göthlinder. Work done at BAS Brand Identity.

Garant is Axfoods new private brand. I have been lucky to work with the first products!
Above, the pasta series. Read more about the brand on Axfood/Garants site >
Final art Caroline Igel. Art direction Stefan Sundström/Martin Gylje.
Work done at BAS Brand Identity. Images from Axfood.

RELOVED & FRIENDS Exhibition and early christmas market, Sunday 8/11, Kungsholmen, Stockholm. Email if you're interested in coming! c@carolineigel.se

More info on www.reloved.se

Friday is an emotional day. It's my last day at work after more than two years at BAS. I've met and worked with so many talanted people. I'll be sad to leave, but very excited about my new adventures on the otherside of the world!

Colour to the people! Found these beautiful wooden beads and made lots of necklaces. Email if you want want one too!

Willys own brand popcorn. Offset print, five colours (CMYK+1).
Photo shoot art direction, illustration, design and final art Caroline Igel.
Work done at BAS Brand Identity.

Some of the products from Willys own brand baking series – fibre oats, oats, rye and flour.
Offset print, five colours (CMYK+1 PMS).
Design and final art Caroline Igel. Art direction Eva Aggerborg. Work done at BAS Brand Identity.

Willys own brand, apple and cranberry herbal tea. Offset print, five colours (CMYK+1).
Photo shoot art direction, design and final art Caroline Igel. Work done at BAS Brand Identity.